PROJECT / CUPRA

We were contacted by Carola and Miles From Reality_IS to help create a projection mapping and experience for their client CUPRA & SBAM events.

We worked along side them to present boards and ideas for the installations they created.
The first room was composed of a series of landscapes, the second room a series of projection surfaces one behind the other.

The first part of the installation was dedicated to the “trip” for Cupra’s brand arriving in Milan from their home Barcellona.
We divided this journey into separate chapters, from maps of Barcellona and mountains, to an exploration of material with copper/wood and petroleum on blue surfaces, as well as migration and lines to represent the movement.

The second part of the installation was a more graphic oriented installation with repeating projection surfaces showing CUPRA’S logo, journey and future.

CUPRA - FUTURE.

Projection Mapping / Content Design / Disguise Pre Production.

 
 

FUTURES.

ORIGINS.

 
 

Ombra Design
Art Director : Lorenzo De Pascalis.
Project Manager : Giulia De Paoli.
Designers : Gianluca Barbiero, Alessandro Doria, Paolo Cimica.
D3 Pre Production : Nicholas Di Fonzo.

Credits.